Dimond Lighting

John Haste is vice president of Sales and Marketing for the Sterling and Dimond divisions of ELK Lighting. A 30-year industry veteran, he has vast experience within distribution. His background includes time as a senior executive with IMAX Corporation as well as Managing Director of PRO Group (a marketing and purchasing group within the hardware and lawn and garden industry). He also served as the general manager of their Proven Brands division. Haste has extensive experience on industry boards including serving as vice chair of AFIA (American Floral Industry Association) Board of Trustees and vice president of GHTA (Gift and Home Association) as well as Secretary of the Oklahoma State University Medical Authority. He can be reached at 918-809-6930 or johnhaste@elklighting.com.